The ConceptGetting your brand in front of potential customers and delivering your message has never been more challenging. Advertising is ubiquitous and consumers are living fast-paced lives which often find them impervious towards traditional marketing approaches. Consumers record their favorite shows and then avoid the commercials; consumers skip the print ads and flip straight to the articles in magazines; consumers zip past billboards while talking on their mobile phones.
At Onboard Europa, we have created a patent-pending advertising solution that allows your company’s brand and message to come to life inside the aircraft cabin. Imagine having your message on several aircraft serving thousands of business and recreational travelers per month. With these programs, your company is guaranteed a captive audience for your advertising message. With flight times up to 4 hours to almost every key city in Eastern, Central, and Western Europe, consumers will have time to connect with and remember your message. Please see our
Statistical Studies document for more information on the effectiveness of in-flight advertising.
The Product
Our product is FAA and EASA approved and can be easily installed and removed throughout the aircraft. The product allows an advertiser to present full-color, eye-popping graphic imagery that can capture the attention of the traveler and dramatically increase brand and product awareness. The product is durable and safe. In fact, test results from the FAA’s burn lab show the product to have actually increased the fire resistance of the hard surfaces onto which it was applied, thus increasing the safety of the cabin environment. We’ve put intense research and development into our patent-pending product and look forward to seeing it in use globally.
The Graphics
Designing the graphics for your in flight advertising campaign requires several logical steps. Onboard Europa will be there to help your company during the entire process.
The first step to designing the perfect advertising campaign for the aircraft is to understand the space in question. Our solution can be placed in the following locations: above the windows, on the window blinds, on the overhead bins, on the seatback trays, on all bulkheads, and on the mirror cling in the bathroom. Please see our
Graphics Locations flash presentation for more information.
After understanding the space available, the next step is to decide how to best design graphics that effectively utilize your brand and message. Onboard Europa’s parent company,
Onboard Media Group, will use your branding and your campaign vision to produce stunning graphics for all participating advertisers.
Just look at the brilliant graphics we produced for one advertiser. Alternatively, your company can use your in-house design team and our vector templates to create your own designs.
Once your graphics are designed, they are sent off for production in Budapest, Hungary. Once produced, the graphics are installed by the Onboard Europa installation team. The team coordinates the installation dates with the airlines and then transports the graphics to the service hub where they are fitted in the plane.
From start to finish, the graphics can be designed and installed in 4 to 6 weeks time.
Advertising Partnerships
Although most airlines will elect to limit the number of advertisers per plane, this limitation does not mean that companies cannot form strategic alliances to produce a cohesive joint campaign. For instance, suppose you and 3 other companies are sponsoring a large automotive event in Hungary, then by working together on a campaign, the cost is lowered but the exposure is still obtained for all parties. At Onboard Europa, we encourage the development of these advertising partnerships and we are available to help in any way possible.
The StatisticsFrom a basic viewpoint, it’s easy to understand that airplanes offer an especially effective environment for advertising, but it is still interesting to see the underlying statistical data which supports this effectiveness. Please see our
Statistical Studies document for more information on the effectiveness of in-flight advertising.
PricingPrices vary based on airline and number of planes involved. For more information, please refer to the media kit document provided for each participating airline. The media kits may be downloaded from our
Participating Airlines page.
If you have any questions or would like to get started with your in-flight advertising campaign, please
contact us today. 
